PRIDE 2019

DIGITAL CREATIVE CONCEPTS | LOUD®

 
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Reveal your inner goddess

An iconic Pride Goddess AR Filter.

Overcoming suppression / Make your voice heard

An AR Filter focused on overcoming the suppression of LGBTQ+ voices.

Allow your true self to shine through, and make your voice heard.

Show us your colors

An AR Filter where the users face unravels revealing their true colors underneath. Representing the colors of each LGBTQ+ flag.

 

Through your eyes / Share your story

In this AR Filter, utilizing eye tracking, we replace the pupils of the eyes with the LGTBTQ+ flag colors. Encouraging users to share their LGBTQ+ experience. How is life shown through their eyes?

AR flag / anthems of the movement

Creating an experience using the Pride flag colors as a image marker, anywhere the flag colors show, an Augmented art display of radiant colors & music activates.

AR buttons / display your support

Custom Pride buttons that people can wear on their apparel. Buttons are AR markers that generate an AR experience.

 

become part of the parade

For those missing out on the Pride 2019 parade/gatherings. Using background segmentation, insert the user into live stream capture of the parade. Making it appear as if they are marching in solidarity with the live gathering.

lgbtq+ influencer branded filters

AR Filters tailored to particular musician influencers. Design & music nods to particular musicians, that have access to the AR filters pre-launch to promote ahead of the date.

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Colorful_01_Phone.jpg
 

reveal your inner goddess

Creating an iconic Pride Goddess AR Filter.

  • Full color spectrum of the Pride flag replaces the users surroundings with augmented background segmentation.

  • Transforming the user into a radiant colorful being.

  • Feature iconic music embodying the spirit of Pride.

 
Shining_00_Phone.jpg
 

overcome suppression / make your voice heard

An AR Filter focused on overcoming the suppression of LGBTQ+ voices.

Allow your true self to shine through, and make your voice heard.

  • Effect begins saturated and dull, with censor marks over the mouth, low volume muffled audio and music.

  • User taps screen to overcome suppression.

  • Transformation sequence in glowing starlight as the inner self is allowed to shine through.

  • Ending on a colorful transformation of the user. The various LGBTQ+ flags are represented behind the user. The music grows in volume. Make your voice heard about this movement.

Shining_ALL_Phone.jpg
 
Unravel_01_Phone.jpg

show us your colors

An AR Filter where the users face unravels revealing their true colors underneath. Representing the colors of each LGBTQ+ flag.

  • One route is to have the various different LGBTQ+ flag colors fading in-between each separated segment of the face, making sure each is represented (shown left)

  • Another route is to have each of the primary colors in the PRIDE flag in inside each separated segments (shown right)

  • Final potential route is to have one LGBTQ+ flag shown inside one separated segment, with the option to tap screen to change flag colors, so users can take a photo with the flag that represents their particular sexuality.

Unravel_02_Phone.jpg
Unravel_ALL_Phone.jpg
 

through your eyes / share your story

In this AR Filter, utilizing eye tracking, we replace the pupils of the eyes with the LGTBTQ+ flag colors. Encouraging users to share their LGBTQ+ experience. How is life shown through their eyes?

  • Each time the user blinks, the colors of the eyes switch to the next LGBTQ+ flag colors.

  • With each eye blink changing to the different LGBTQ+ colors, we can have this affect the colors over the face.

  • User can take a photo embodying their particular representation on PRIDE day.

  • We have crafted AR eye tracking to a very high quality in the past.

Gay Pride representation.

Gay Pride representation.

Lesbian, Asexual, Bisexual, Transgender, Pansexual, Gender Fluid representation + more.

Lesbian, Asexual, Bisexual, Transgender, Pansexual, Gender Fluid representation + more.

 
Production shot of our previous AR eye tracking effect.

Production shot of our previous AR eye tracking effect.

Shown here is our previous work with AR eye tracking. In the video to the right you will see how we've successfully achieved color switches with each blink.

Try out this effect yourselves in the following link:

DNT BLNK/DRM RMX

Video example of our previous work with AR eye tracking.

 

AR flag marker / anthems of the movement

Flag_Marker_01_Phone.jpg

Creating an experience using the PRIDE flag colors as a image marker, anywhere the flag colors show, an Augmented art display of radiant colors & music activates.

  • Feature songs that embody the Pride movement, including lyrics of popular verses. Played out through the phone.

  • Potential for different experience with each colors of the different LGBTQ+ flags.

  • Would need to be activate by flat flag image, either on a poster or displayed on social media.

 

AR buttons / display your support

Custom Pride buttons that people can wear on their apparel. Buttons are AR markers that generate an AR experience.

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Become part of the parade

For those missing out on the Pride 2019 parade/gatherings. Using background segmentation, insert the user into live stream capture of the parade. Making it appear as if they are marching in solidarity with the live gathering.

  • Possibility of featuring live stream experiences from the different gatherings around the world.

 
Influencer_01_Phone.jpg

LGBTQ+ Influencer branded ar filters

AR Filters tailored to particular musician influencers. Design & music nods to particular musicians, that have access to the AR filters pre-launch to promote ahead of the date.

 
 
 
 
 
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Features Overview

 
 

Feature 1

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Feature 2

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Feature 3

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